Utilise Facebook’s high growth to assist the business 

facebookTHE membership of Facebook is growing rapidly; according to checkfacebook.com‘s statics, the global members of Facebook has reached about 289 millions, and 6.8 millions members in Australia.

So, how does an organisation utilise this number?

If an organisation could properly use this community platform, the benefits such as cost down of R&D, increasing of attracting members, enhancing the efficiency of propaganda, and promoting community cohesion will be obtained.

There are 3 methods can be adopted to utilise Facebook to assist the business:

1. Facebook Page

Facebook Page

The first step for the business is to implement its own Facebook Page to attract people. It is very useful to the business to initial the community and branding.  The advantages of this is based on the loyal fans that they can invite friends to visit the page. In addition, the business will be able to broadcast news to fans, and interact with them. (The figure shows a Facebook Page of a language school in Brisbane)

2. Facebook Connect (link here)

Facebook Connect

The second step to utilise Faceook is to integrate the ‘Facebook Connect’ with the organisation.

Three main benefits of Facebook Connect:

  1. It allows the Facebook members to login to the organisation directly. In other word, it saves the users’ time to register a new account which is helpful to attract people.
  2. Broadcast the members’ activities in the organisation website to Facebook. It helps the website branding.
  3. Get the members’ friend list. This assists building the community and enhancing the interaction between the members and the organisation.

3. Facebook App (link here)

Facebook App

Finally, the organisation can packet its functions into an or more applications. The members can access the organisation’s website or services via Facebook without leaving it.